Our investments shall be found where these three meet
We want to engage with people and invest in businesses, committed to providing sustainable high quality products and services based on the unique resources found in the Arctic, and share that experience with people from around the world.
It’s at the intersection between science, consumer demands and arctic ingredients that food innovation will find its place, designing new ways to eat, present and produce food.
The Arctic region, with its purity and cold temperatures, is probably the best region in the world for growing and harvesting healthy ingredients.
We want to provide opportunities to experience the light, the landscape, the food and the people of the Arctic, adventures that will make a lasting impression on visitors from around the world.
The Arctic region has a fascinating history, great stories, and a rich and diverse cultural life. We want to share this with people from around the world, both as tangible and intangible cultural attractions.